Customer Analytics
Top customers, cohort analysis, and lifetime value insights
8,456
Total Customers
$1,245
Avg Customer LTV
3.4
Avg Orders per Customer
1,234
New This Month
Lifetime Value by Cohort
Q4 20241234 customers
$1,450Q3 20242156 customers
$1,320Q2 20241890 customers
$1,180Q1 20241678 customers
$1,050Q4 20231445 customers
$980Top 5 Customers
Jennifer Smith
Top Customer$12,450
Michael Johnson
Top Customer$9,870
Sarah Williams
Top Customer$8,560
4David Brown
Top Customer$7,230
5Emily Davis
Top Customer$6,890
Customer Cohort Analysis
| Cohort | Month 0 | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 |
|---|---|---|---|---|---|---|
| Oct 2024 | 100% | 68% | 54% | 45% | 38% | - |
| Sep 2024 | 100% | 72% | 58% | 48% | 41% | 35% |
| Aug 2024 | 100% | 65% | 51% | 42% | 36% | 31% |
| Jul 2024 | 100% | 70% | 56% | 46% | 39% | 33% |
Customer Directory
Customer Name
Email
Total Orders
Total Spent
LTV
Last Order
Actions
Jennifer Smith
jennifer.s@email.com
45
$12,450
$15,600
Dec 15, 2024
Michael Johnson
mjohnson@email.com
38
$9,870
$12,300
Dec 14, 2024
Sarah Williams
sarah.w@email.com
32
$8,560
$10,800
Dec 13, 2024
David Brown
dbrown@email.com
28
$7,230
$9,500
Dec 12, 2024
Emily Davis
emily.davis@email.com
25
$6,890
$8,900
Dec 11, 2024